Thursday, November 7, 2013

Why We May Not Be The Right Personal Injury Firm For You...

If you don't mind your cell phone--or worse yet--your minor child's--being blown up within 24 hours after an auto accident with annoying text/solicitation messages from lawyers, chiropractors, and "injury help centers," we may not be for you, because we don't engage in that nonsense.

If within 24-48 hours after a crash you enjoy 16 solicitation packets filled with DVD's about lawyers bragging and talking about themselves, refrigerator magnets, pens, etc jamming your mailbox, or worse yet someone hanging a package on your front door, we may not be the personal injury firm for you. You'll never receive such junk from us.

If you're looking for one of those "TV lawyers" or firms to call after a collision, you won't find us there either. Nor will you hear any slick little catch phrase or jingle about us on the radio. We're not opposed to all TV and radio ads, but most are embarrassing and in poor taste (no names please!!)

I am asked all the time: "How can a small firm like yours compete with all this advertising and ambulance chasing?"  Really, we're no different than any other profession or service. In a sea of plumbers or roofers or auto mechanics, what are most people are inclined to do initially if in need of help? Ask a relative, friend, or colleague for someone they can trust. After that, they will do some homework to confirm for themselves that the name they were given appears to have the competence and expertise they're looking for.

For example, a good informational website that educates consumers and teaches, as opposed to an egocentric one that brags about how wonderful the person/company is, is helpful and often produces a call to us.

And when we meet with prospective clients, there's no high pressure selling or requirement that they sign a contract at the initial meeting.

Do we lose potential clients to all the high pressure sales and solicitation tactics? Sure do. That garbage works with some people, and to each their own. But we have made a conscious decision that we would rather do something else for a living than stoop to chasing down Ohio auto accident victims, even if it means less clients as a result. And frequently, more is not always better.

By the way, the example above--the law firm that texted a minor child's cellphone after an auto accident--actually happened.  That's a really sad state of affairs for our profession. I don't know who said it but it is so true: "sometimes money costs too much."

No comments: